3 Ways to Use Video to Market Your Criminal Law Firm

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Law is a highly saturated and competitive field and criminal law is more crowded than most other areas of practice. To stand out, criminal law firms are tasked with developing strong personal brands and effectively marketing those brands using both online and offline methods. One essential component of a robust digital marketing strategy for your criminal law firm is to routinely create and share content, such as blogs, press releases, and client testimonials and reviews. Today, one type of content that is integral to a legal marketing plan is video making it important to include video to market your criminal law firm.

If your criminal law firm is brainstorming creative ways to improve its online presence, incorporating video should be part of the solution. At Too Darn Loud Legal Marketing, our team of law firm marketing professionals can help you to understand the benefits of video marketing and incorporate video marketing into your existing legal marketing plan. Consider the following about why you should be using video on your website and three suggestions for using video to market your criminal law firm:

What Is Video Marketing?

Video marketing is simply the use of video to promote and market your brand, services, or specific lawyers within your firm. There are dozens of different types of videos that companies can use to attract potential customers and convert leads into sales, including client testimonial videos, product/service explanation videos, how-to videos, about us videos, and more.

Once a video is created, it may be shared on a company’s or firm’s website, or it may be shared on a video channel (such as YouTube) and then distributed on various social media sites, such as LinkedIn and Facebook. Video marketing can be a powerful tool for maximizing reach and sharing valuable information about a law firm, and is fundamental to legal marketing in the digital age. 

The Benefits of Video Marketing 

While all forms of content are valuable in creating a well-rounded and vigorous marketing strategy, video marketing is an especially influential tool. Some of the greatest benefits of incorporating video into your legal marketing strategy include:

  • Search engine optimization. Search engine optimization, or SEO, refers to optimizing a website/content so that search engine’s algorithms are able to find it and are more likely to display it towards the top of a search results page. Keep in mind that next to Google, YouTube is the largest search engine. Websites with video-rich content rank better in search engines; by properly tagging your video, your SEO can blossom.
  • Increased conversions. Not only will video help to draw more people to your website through improved SEO, but it can also increase your conversions, too. In fact, studies show that over 60 percent of consumers watch product videos before making a purchase, 84 percent of consumers were convinced to choose a product or service after watching a video, and 76 percent of video marketers report that video has helped to increase sales. While law firms are unique from other businesses in the products and services they offer, consumer behavior in decision-making is similar.
  • Digestibility and accessibility. Videos, unlike blogs, provide information in a nearly instant format that lends itself to fast consumption and digestibility. Videos are also incredibly accessible, with multiple platforms for uploading and sharing videos.
  • Impact on emotion. Finally, consumer decision-making is largely driven by emotion. Video can have a powerful emotional impact on a user that a blog, press release, or graphic alone may not. Video can be used to build trust and create positive associations. 

3 Ways to Use Video to Market Your Criminal Law Firm

There are numerous options that your criminal law firm could consider for using video for legal marketing purposes. Three ways to use video to market your criminal law firm that are highly recommended include: 

  1. Attorney interviews/biographies. The relationship between a lawyer and a client is unique and distinct from the relationship that other brands and companies have with their customers. Indeed, a person’s future and wellbeing are on the line when they are in need of legal services. As such, establishing your law firm and your lawyers as knowledgeable, trustworthy, and effective is of the utmost importance. One way to do this is to create attorney interview videos or attorney biography videos. When combined with a thoughtful and intentional branding plan, an attorney interview/biography can help potential clients feel connected to a lawyer before even meeting them.
  2. Client testimonials. Again, law firms are unique in that the services they are providing can have life-changing results for clients, so a history of positive results and strong client relationships is crucial. One way to build trust in your brand and your services is to create a series of client testimonial videos. These videos can be used to create a sense of alikeness between the past client and future client, helping a future client to understand why they want to choose your law firm, what they can expect from you, and what the experience will be like. Feelings of hope based on the positive experience of a past client can lead to decisive action on the part of someone who needs legal services, converting them into a new client for your firm.
  3. Informational videos. Finally, posting videos that answer common questions that those seeking criminal defense services may have or explaining complex legal concepts or processes help to establish you as an authority in the space and fill a potential client’s need for information. Informational videos are a great way to build trust and enhance your search engine optimization efforts. 

Start Your Video Marketing Strategy with Too Darn Loud Legal Marketing

Incorporating video into your legal marketing strategy can have a powerful impact on how many people your brand reaches and how potential clients view your law firm. To learn more about incorporating video into your criminal law firm marketing plan, or to start building your criminal law firm brand or marketing strategy, call Too Darn Loud Legal Marketing directly. Our legal marketing professionals will work with you to develop a digital marketing strategy that is results-oriented and that is focused on your unique brand, values, and objectives. Call 800-649-1764 today or fill out the intake form on our website to get started.

The Importance of Using Video in Your Web Marketing in 2021

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Video, Video, Video…OK, Have We Said It Enough!

Whether you are an established law firm or new firm, you probably know that video marketing is a big deal. But it has never been more prominent than it is today. More people are staying home to stay safe, and most outside entertainment options have been postponed or canceled.

YouTube engagement is at an all-time high, with up to 30% more views of video content and Instagram reports a 70% jump in live streaming. The demand for video content has soared, as has its importance to digital marketing.

People will always have legal issues to resolve, so they are going to need your services. If you want to connect with them in 2021 and beyond, it is vital that video marketing becomes one of your priorities.

Why Include Law Firm Video in Your Digital Marketing Strategy?

There are many reasons why your law firm should include video in its digital marketing strategy. First, some data:

Beyond the numbers, here are the reasons why video should be an essential part of your firm’s digital marketing strategy:

Videos Attract Attention

Infographics, photos, and informative posts still have their place. But a video can capture a visitor’s attention in a matter of seconds and hold it if you have a strong message.

Google Loves Video Content

Research clearly shows that video content increases the amount of time a website visitor stays on your site and when you can keep people on your website longer, your search engine rankings will benefit. Google will notice that people are spending more time on your site and reward you for having engaging content.

Law Firm Video Builds Trust

Consumers have grown understandably suspicious of businesses and marketing in general. When you “show” them who you are through video content, it can help instill trust and create a lasting connection.

Legal Consumers Want Video Content

People have become accustomed to seeing video content online and expect it on both websites and in their search engine results.

Video Explains Things Better

Sometimes, difficult concepts are easier to explain through videos. You can use a whiteboard or tell stories in your video that give your audience a better understanding of the subject.

Video Boosts Conversions

Since most consumers claim that video helps them make purchasing decisions, you can leverage this to attract new clients with targeted content.

Video Encourages Sharing

Social media networks, email, and even text apps are equipped to allow users to share videos seamlessly.

How Law Firms Can Use Video in Web Marketing

Video can be a powerful way to market your law firm and its services. Now that video is one of the most popular mediums online, how can your firm harness it to create awareness and produce results? Here are just a few ideas:

  1. Introduce Your Firm

Use video on your “About Us” page or homepage to tell people about your firm, your practice areas, and introduce the attorneys that will help solve their legal issues.

  1. Post Explainer Videos

Written content is still vital, but you can supplement this and broaden your reach by also posting some videos. Explain different legal issues and the ways your firm addresses them.

  1. Testimonial Videos

Before hiring an attorney, most potential clients want some validation that they are making the right choice. You can provide this on your website with testimonial videos from prior clients that let them know what they can expect when they hire your firm.

  1. Case Studies

Your firm can use videos to show potential clients that you have successfully handled cases like theirs in the past. This can instill confidence in your firm’s ability to achieve a positive outcome.

  1. Live Streaming

Having “live” on-camera dialogue with others has become more commonplace over the past year. Law firms can leverage this by live-streaming topic-specific webinars and Q&A sessions to connect with current and potential clients.

Four Video Marketing Trends to Watch in 2021

There is no doubt that video is powerful. If 2020 taught us anything, it is that you don’t necessarily need to meet face-to-face to get things done. Everything from classrooms to work to court cases are being handled through platforms like Zoom and social media channels.

When you market your business, using images helps boost engagement, but video can be even more memorable and effective when done right. Here are a few video marketing trends to watch for the coming year:

Google Search Emphasis on Video

Have you noticed that Google now includes a row of videos in many organic search results? This presents a golden opportunity for law firms to create videos that answer the questions that people are asking. If you can grab one of these spots, it can bring additional traffic to your page and clients to your firm.

The Rise of the Webinars

Online (or “web”) seminars, also called webinars, are another way to market your law firm with video content. You can use webinars to establish yourself as a trusted expert (for example, in estate planning) or to give the public useful information, such as how to file for bankruptcy or get a divorce during a pandemic.

More Omnichannel Video Content

Have you ever mentioned a Facebook video to someone, only to hear that they already saw it on Twitter, Instagram, or LinkedIn? This has become incredibly common because consumers often have a multi-channel diet that consists of many networks. So, when you post a video, it makes sense to do it across several digital channels.

Increase in Video Live Streaming

Posting live video streams is not new, but it has become much more popular as a video marketing strategy. In the past year, people have become used to attending live streamed yoga sessions, music performances, and cooking demonstrations.

This level of comfort with live video has opened new ground for marketers. You can use this medium to post “breaking industry news” or have regular chat or Q&A sessions via your website or social media profile.

Contact Too Darn Loud Legal Marketing Today To Discuss Law Firm Videos

At Too Darn Loud Legal Marketing, we specialize in helping our clients make the most of every opportunity, to create awareness and drive results. Contact us today, and let’s start a conversation about how our team can make video marketing one of your most effective channels in the coming year.