The Role of Video Marketing for Law Firms

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With the rising popularity of platforms like TikTok and Instagram, audiences are consuming more and more of their content visually. Sure, you’ll still get plenty of potential clients who want to read your blog content and learn more about your service through your practice area pages. But video continues to gain more ground.

Incredibly, the average person spends about 17 hours per week consuming video content. This presents law firms with new challenges and fresh opportunities for legal marketing. Here are some of the latest trends in video marketing and several different types of legal marketing videos your firms can use.

Recent Trends in Video Marketing

If you’re not including video as part of your legal marketing strategy, you’re basically giving up market share to competitors who have integrated it into their firm’s marketing plan. In today’s digital age, video is much more than just another marketing channel. It’s something that consumers value as a means to connect with brands and get important information online. Here are some notable trends in video marketing.

Consumers Prefer Video

Consumers are increasingly watching video content as they discover and research brands. Videos allow consumers to get a better feel for a business and make more informed decisions by viewing video content.

Video is Driving Web Traffic

When it comes to attracting new clients, video content is highly effective. Because it’s dynamic, video is memorable and engaging. In 2023, online video accounted for over 82% of web traffic. According to Google, more than 90% of people say they’ve discovered new products or brands on YouTube.

Video Content Boosts Engagement

Once you get prospective clients to your website, you need some engaging content to keep them there. Video can accomplish this. A majority of professional marketers agree that video will increase the time people will dwell on a website. And viewers admit they retain 95% of the messages they receive via video.

Video Marketing Delivers a High ROI

Both marketers and brands report that video marketing is worth the investment. According to Forrester Research, businesses achieve up to a 300% increase in click-through rates by including video in emails. Video can also increase conversion rates on landing pages by 80% or more.

6 Types of Legal Marketing Videos to Create

According to research by Wyzowl, of the 91% of businesses that use video as a marketing tool, nearly all consider it a vital part of their digital marketing strategy. Compared to traditional forms of content marketing, which might involve written content or static images, video is considered more engaging and dynamic.

As a law firm, you may not know where to start in reaching your target audience with video. Fortunately, there are many options. Here are six types of legal marketing videos your firm can create.

  1. Introduction Videos

Before hiring a law firm, most prospective clients want to get to know as much as possible about your business and the lawyers they might be working with. You can introduce them to your law firm and make vital connections through video content. Through various introduction videos, you can tell the story of how your law firm started, introduce different attorneys, and even provide a tour of the offices.

  1. Explainer Videos

This type of video is a highly effective marketing tool for law firms. It’s used to educate potential clients on various aspects of the law and answer many frequent questions people have before they hire a lawyer. Some examples of things you can make explainer videos about include:

  • What’s the difference between a will and a trust?
  • What happens after a DUI arrest in Mississippi?
  • Can I move with my child while going through a divorce?

These types of videos not only bring people to your website but they also establish your firm as an authority on these topics and build trust with prospective clients.

  1. Client Testimonials

Client testimonial videos should be another type of video content high on your list. Why? When people need to hire an attorney, they overwhelmingly trust recommendations from others just like themselves. In addition to reading online reviews, your prospective clients would love to watch videos with live client testimonials.

This video format can be one of your greatest sales tools. Past clients don’t necessarily need to discuss the specifics of their cases; they can instead speak to your level of client service and vouch for having a positive case outcome.

  1. Webinars & Podcasts

Another way your law firm can establish trust and position itself as an authority in its field is by offering free, long-form educational material. In writing, this might be in the form of white papers or ebooks. You can repurpose that same material into video format through webinars and podcasts. Depending on your comfort level, these can be pre-recorded or live sessions.

  1. Social Media Shorts

One of the biggest trends in video marketing today is the popularity of social media shorts like Instagram and Facebook Reels or TikTok videos. These short videos, usually about one minute or less in length, are great for people with reduced attention spans. Your law firm can use them to answer a single question or discuss a change in the law.

  1. Video Ads

If your law firm is investing in digital ads, you can spice them up by creating video ads. According to one relevant survey, 67.5% of respondents indicated that video content drives more ad clicks on social media than images or text.

Even if only a portion of your audience clicks on your ads, you can build a lot of brand awareness with this strategy. Specifically, when people see your law firm’s name repeatedly, they’ll remember it for future reference.

Too Darn Loud Legal Marketing Specializes in Video Marketing for Law Firms

If you want to create the most effective legal marketing strategy, it should include video marketing. Fortunately, you don’t need to figure this out on your own. Too Darn Loud Legal Marketing has extensive experience helping law firms boost their engagement and conversions with video marketing strategies.

Our video marketing specialists can help you create new videos or optimize the ones you already have. Call us today at (800) 649-1764 or contact us online to schedule a free consultation to learn more about how we can incorporate video into your overall legal marketing strategy.

Have You Heard of YouTube Shorts or Facebook Reels? Here is how They Can Help Your Law Firm Marketing

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If you’re looking for new and interesting ways to market your practice, video marketing for law firms is something you should consider. While regular marketing and explainer videos are always something we recommend for legal clients, short video content is becoming popular with consumers as well.

YouTube Shorts and Facebook Reels are two types of short-form video marketing that produce excellent results for your law firm. Here are the benefits of using this type of content and tips for making the most of it in your overall law firm marketing strategy.

What is Short-Form Video Content?

Short-form video content is any type of video content that is 60 seconds or less in length. However, some marketers consider this type of content to be anything that is under three minutes long. It also depends on the constraints of the platform you are using.

Short-form content is meant to be easily digestible, bite-sized videos that people can watch in their entirety. Because consumers tend to scroll through content on many platforms, they spend less time watching lengthy videos. Short-form content caters to consumers looking for quick information without a significant time investment.

Advantages of Using Short-Form Videos to Market Your Law Firm

Short videos have become an increasingly popular marketing strategy for law firms. Here are several reasons why your law firm should think about using short videos for marketing.

  1. Attention-Grabbing

Short videos are a great way to capture your audience’s attention quickly. People are exposed to a ton of content on social media platforms and Google. Short videos provide a way to make a quick impact by engaging your audience with something that interests them.

  1. Easy to Consume

One of the most significant benefits of short video content is that these videos are easy to consume, even on mobile devices. Since so many people access the internet using smartphones, short videos give your law firm another way to connect with them.

  1. Shareable

These types of videos are made to be easily shared on social media sites or via email and text. People love to share videos they find entertaining or interesting. As your firm creates more of this content, there is a chance you can increase your reach through these social shares.

  1. Cost-Effective

Short videos are a cost-effective marketing strategy. They can be created with minimal resources and rather quickly compared to other content, making them an excellent strategy for businesses with limited marketing budgets. This allows your law firm to begin creating video content without breaking the bank.

  1. Better Engagement

Short videos tend to have higher engagement rates than longer ones. That isn’t to say you shouldn’t also create some longer videos. But having both types will help you cater to different audiences. Specifically, short video content is an effective way to engage with people who are scrolling through social media sites or just looking for a quick answer to a simple question online.

  1. Helps Branding

Consumers are more likely to hire a lawyer or law firm they know, if only by name recognition. Social media can help with your branding campaign by getting your law firm’s name more recognized. When someone eventually does need your services, they’ll think of you first.

  1. Good for SEO

Videos, even short-form ones, can help your overall SEO efforts in several ways. First, they can drive more traffic to your law firm’s website, which can boost your rankings. And Google’s algorithm tracks how long visitors stay on sites, which can help with your positioning.

Why Can’t My Law Firm Use TikTok?

Your law firm can post video content on any platform it wishes. But, if the goal is to reach your target audience, Facebook and YouTube are probably two of the best options. One study revealed that TikTok is the best platform for influencers, while Reels are more advantageous for brands.

Many brands take advantage of Facebook marketing because their target audience is already on the platform. YouTube is another excellent choice. Not only do consumers spend a ton of time on the platform (it’s the world’s second-largest search engine), but many of those results also show up in search results because Google owns YouTube.

YouTube Shorts vs. Facebook Reels — What’s the Difference?

If you’re going to market your law firm using short videos, which platform is best? It depends. Both YouTube and Facebook have benefits, so it may be worth pursuing a strategy that includes Shorts and Reels. When held up side-by-side, the two are quite similar:

  • YouTube Shorts and Facebook Reels were both launched in 2021
  • You’re limited to 60 seconds with your video content on both platforms
  • Captions are possible with either option
  • Each platform has over 2 billion users as of 2022
  • The technical requirements for videos are the same on both platforms
  • You get a built-in video editor with both YouTube and Facebook
  • Engagement features (like, share, comments, etc.) are similar

Facebook Reels and Instagram Reels are not quite the same thing. While Meta owns both companies, the two platforms have somewhat different audiences. You can cross-post your Instagram Reels as Facebook Reels, but not the other way around at this time.

Tips for Successful Short-Form Video Marketing for Law Firms

One benefit of marketing your law firm is that you have extensive knowledge in your practice areas you can share. Short-form videos are ideal for that type of content. Here are some tips for successful short-form video marketing for your law firm.

  1. Choose Your Platforms

Choose which platforms you’d like to use for your content. Most law firms are already doing social media marketing on Facebook, so Reels would be a natural choice. Also, if you want to boost your SEO, it makes sense to post video content on YouTube as well. The good news is that you can cross-post a lot of your content to both platforms.

  1. Begin With Keyword Research

Every digital marketing campaign should begin with keyword research. What topics are of most interest to your target audience? If you’re a criminal law attorney, some obvious choices would be things like “beat a DUI charge” or “penalties for a first offense.” Once you have a list of keywords, you can choose which ones will be ideal for some short-form videos.

  1. Plan Your Video Content

If you’re concerned about coming up with content ideas for your short-form videos, don’t be. Because these videos are so brief, you can’t cram a lot of content into them, meaning you create a long list of ideas to last quite a while. A few ways to use these videos for your law firm include short educational videos (answer a single, quick question), relevant law updates, attorney introductions, behind-the-scenes looks at your firm, and testimonials.

  1. Start Out Strong

You only have one or two seconds to make a positive impression on your viewers. No pressure, but what you say and how you say it could make a difference in the success of your campaigns. Enjoying success on YouTube or Facebook isn’t about looking or sounding like a movie star. It’s more important that you be authentic and confident in your videos. If you don’t feel that you are either of these, practice your delivery a few times before you hit “Record.”

  1. Post Consistently

If you want to get the best possible results from your short-form video content, you’ll want to post new videos regularly. When people see your brand consistently, they’ll begin to make a connection with you and even anticipate new videos. Aim to post several times per week, if possible.

  1. Respond to Comments

The last thing you want to do is post your videos on Facebook or YouTube and forget about them. If you’ve chosen the right topics and promoted your videos, you’ll get some views and comments. Make sure you are monitoring your accounts so you can respond quickly and appropriately to every comment. This engagement will build trust, help grow your followers, and drive traffic to your website.

  1. Track Your Results

As with any digital marketing campaign, you want to track your results closely to determine what is working and what isn’t. Fortunately, Facebook and YouTube provide excellent free insights. This data can tell you where you might need to make some adjustments and identify new opportunities.

Get Help Today With Your Law Firm’s Video Marketing Strategy

Video marketing can be intimidating for law firms. But the results your business will get will be worth the effort. No one expects you to become social media influencers or professional video editors. With the right guidance, this process will be simple and satisfying.

Too Darn Loud Legal Marketing has extensive experience with video marketing for law firms, from explainer to introduction videos and more.

We can help you create, post, and market your short-form law firm videos on a variety of platforms, like Facebook and YouTube. Contact us today to schedule a free consultation to learn more about our video marketing and other comprehensive solutions for law firms.

 

5 Tips on Creating Your Own Legal Marketing Videos

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Creating a video (or a video series) as part of your legal marketing strategy is an excellent way to market your firm. Video gives your law firm a simple and shareable way to communicate its brand and message. And video content can also produce a strong return on your investment.

Like many small businesses, you might not have an in-house production studio or much time to waste in learning about creating your own video content. Fortunately, it’s not that difficult. Even if you don’t have a lot of experience in video production, you can create something that will bring your law firm lasting results.

Now more than ever, people are choosing a law firm based on the quality of their digital presence. One of the ways you can get the attention of people searching for legal help online is through video content. After all, about one billion hours of video content is consumed on YouTube daily. Video marketing is an excellent way to highlight your law firm’s brand and your attorney’s credentials, boost your SEO, and convert leads into clients.

Five Tips on Creating Your Own Law Firm Videos

If you’ve never made a professional video before, the prospect can be intimidating. But, never fear, with a little time and effort you can be producing professional looking videos for your website and internet marketing program.

Aside from following a few simple rules, it’s fairly easy to create professional looking videos. Here are five practical video tips that can get you started creating your own legal marketing videos.

  1. Plan Your Video Content

When it comes to video marketing, your content is much more important than your quality. That’s not to say you should completely ignore quality. But you should certainly spend a good amount of time properly planning your content. Start with these tips:

  • Identify your target audience – Since it’s not possible to create a video that speaks to everyone, define your ideal viewer group. Are they recent accident victims? People going through a divorce? Families who have suffered a loss? Having this group defined will help you with the next steps in the process.
  • Outline your goals – What would you like to achieve with your video? Do you want to build brand awareness? Are you trying to drive conversions? Would you like to teach viewers something? Define your goals before you move on.
  • Outline your content – Now that you know who your audience is and what you’d like to accomplish, create an outline for your video. You don’t necessarily need to create a script. But you can do so if this makes you more comfortable. Most people do fine with a general outline that they can follow so that they don’t miss important points.
  1. Choose the Right Background

Avoid making your video’s background an afterthought. The background for your video can either help you tell your story or take away from it by being too distracting. Your two options are:

  • Real backgrounds – These include a real-life environment such as an outdoor location or your law office. This is often a good option for law firm videos as long as the area you use isn’t messy or cluttered.
  • Fake backgrounds – These backgrounds include things like curtains and green screens. They work well for consistency, but they can be challenging to work with.

Whichever background you choose, make sure that it is in harmony with your foreground. In other words, it shouldn’t clash or blend so much that the video puts people to sleep.

  1. Have the Proper Tools

This is the area that intimidates most amateur videographers. But it shouldn’t. Here’s what you need to know.

  • Video camera – You don’t need to buy a new camera or phone to shoot quality online videos. If you have a late model iPhone or Android phone, you can get by just fine with these items.
  • Sound – If viewers are struggling to hear your message, your efforts will go to waste. Instead of using your phone’s or camera’s built-in mic, it’s a good idea to invest in an external mic to capture the audio for your video.
  • Lighting – Lighting is another important consideration. Natural light works best with video, so use a room that gets a lot of light through big or multiple windows. If this isn’t possible, you can add light with table lamps or ceiling lights.
  1. Film Your Video

Before filming your video, do a few practice runs so that you are comfortable with your message.

  • Film in small segments – It’s easier to film in short takes so that you have less to remember and more chances to reshoot something you don’t like.
  • Use the power of emotion – Emotions are what drive viewers to take action. You can connect with viewers by telling stories and being relatable in your videos. What you don’t want to do is be too salesy. People pick up on this immediately, and most don’t like it.
  • Include a Call to Action (CTA) – No matter what type of message you deliver, one of your goals should be to get new business. Let viewers know how they can contact you for more information and what your law firm can do to help.
  1. Spend Time on Post Production

Once you’ve filmed your video, there’s still a bit of work to do before you can post it. If you don’t want to spend a lot of money on fancy editing software, you can choose a free option to learn the ropes first. Some excellent free editing software solutions include:

  • Lightworks
  • Hitfilm Express
  • Shotcut

No matter which option you choose, make sure you optimize your video for search with relevant tags and a keyword-rich title. Also, consider including closed captions for those who wish to view the videos without sound.

Too Darn Loud Legal Marketing Specializes in Video Marketing for Law Firms

Whether you’d like to make your own law firm videos or would prefer to have us else handle those details, the right digital marketing partner can make sure you get the most out of your video marketing strategy. Too Darn Loud Legal Marketing has extensive experience with video marketing for law firms.

We can help you post and market your existing videos or produce new ones. Contact us today for a free consultation to learn more about our video services and our comprehensive legal marketing services for law firms. We can be reached online through our contact form or call us at (800) 649-1764.

3 Ways to Use Video to Market Your Personal Injury Law Firm

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Video and The Personal Injury Firm – A Match Made in Heaven

Marketing for a personal injury firm can be incredibly competitive. A simple look at the numbers makes it abundantly clear why it is so competitive. There are upwards of 400,000 personal injury cases in this country each year, which seems like a lot. But, when divided among roughly 93,000 personal injury attorneys, you can see why the competition for clients is fierce.

If you are trying to establish or grow your personal injury practice, having a robust digital marketing strategy is essential. This involves things like building a quality, SEO ready website, creating ongoing content, and posting on social media.

Even if you are doing all of these things, you may still find it difficult to land clients. Why? Because most of your competitors are doing them as well. Consumers find it challenging to differentiate one personal injury attorney from another in their area. For this reason and several others, video marketing allows your law firm to differentiate itself from the competition and consistently bring in new clients.

Here are three ways your personal injury law firm can use video to reach new clients:

  1. Introductory Videos

No matter what type of legal practice you have, it is vital that your message resonates with your target clientele. But this is particularly important for personal injury attorneys, where you are helping to pursue damages for accident and injury victims.

Your law firm has a brand, and you should definitely have a video that conveys your values and the ways you promise to fight for the interests of someone who has been wronged. But, most people hire an attorney as opposed to a law firm, so it’s a good idea to have some introductory videos produced of your personal injury attorneys as well.

Before you create each of these videos, you’ll want to come up with a detailed profile of your typical client. Where do they live, and what is their greatest concern?

Most of the people who watch your videos won’t care where you went to law school or why you chose to become an attorney. But they do care about their current situation and want to know how you are the right person to help them get the best result.

These short videos (2-4 minutes) can set your firm’s personal injury attorneys apart from the competition. Make sure each video has a direct call to action at the end that encourages the viewer to get in touch for a free consultation.

  1. Informational Videos

One of the primary goals of your online marketing strategy should be to create as much value for your target audience as possible. Google refers to this as the “user experience” and rewards businesses and websites that deliver a positive one. Consequently, those that fail to deliver value or a positive user experience aren’t going to get the online and business results they desire.

People hire personal injury attorneys for their skills, knowledge, and experience. You can hand out some of that knowledge in small doses through short informational videos on specific legal topics. Personal injury videos can run the gamut from ones that address certain types of cases to how certain situations can or should be handled. Here are just a few examples:

  • Winter slip and fall injuries
  • Truck accidents – Who’s Responsible?
  • Dangerous product injuries
  • Social media and personal injury claims
  • The anatomy of a personal injury case
  • What is my personal injury case worth?
  • Should I give a recorded statement?

While you want to keep your informational videos as free from legal jargon as possible, the point of many of them will be to explain many terms and concepts in simple terms. People are understandably intimidated by lawyers, lawsuits, and insurance companies. When you post these short videos, they answer common questions and put people at ease.

  1. Testimonials

If a firm’s personal injury services are as effective as they claim to be, they probably have plenty of satisfied former clients. Online reviews on places like Google and certain legal directories are essential, but you can also leverage these as marketing tools for video testimonials.

There are few ways to approach this. You can create videos that are more like case studies, where you describe a past case (in general terms) from start to finish. Let the audience know how you solved the client’s issue and obtained a positive outcome.

A more effective approach is to have your past clients do the talking for you. Ask past clients to give a short representation of their circumstances and results. These videos give potential clients the opportunity to imagine what it would be like to work with your law firm or, specifically, one of your personal injury attorneys.

Testimonial and case study videos fit perfectly in the buyer’s decision stage, where they’ve already narrowed down their options and are trying to decide whether they will hire your firm. Testimonials act as a sort of social proof, which is where people rely on the experiences of others to make purchasing decisions. When a past client refers to an attorney as thorough, trustworthy, and effective, it goes a long way toward providing a proof source for hiring that attorney.

Unlike your other videos, testimonials should be as unscripted as possible, making them more convincing and authentic. This is also excellent content to post on your website, include in law firm newsletters, and share on social media to boost your brand awareness.

Video Marketing for Personal Injury Lawyers

Video content is often the first thing prospective clients seek when they look for solutions to their problems. Having a variety of video content on your personal injury law firm’s website can help you make fast connections with people who are searching for your services. And video can give you a digital footprint that will differentiate you from your competitors as well as boost your search engine rankings.

At The Too Darn Loud Legal Marketing Group, we have years of experience helping clients integrate video into their digital marketing strategies. If you’re ready to set yourself apart with quality video production and marketing to capture more business, contact us today to schedule a free consultation. Call (800) 649-1764.

How to Use Video While Marketing Your Family Law Firm 

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Millions of people are struggling with family law matters, and many could use the services of a qualified attorney. Statistics show that over 90% of people that have legal questions turn to search engines for help. If your family law firm is trying to reach this audience, video marketing is one of the most effective ways to do it.

Lawyer video marketing has become more prevalent than ever. A staggering 87% of marketing professionals use video as a marketing tool. If you’re a family law attorney looking to attract more leads and convert more clients, here is how you can use video marketing to achieve your goals.

Why Your Family Law Firm Should Use Video Marketing

Video marketing is a good idea for your family law practice because it produces results. Over 1 billion hours of YouTube video content was watched each day in 2020. While traditional marketing approaches like direct mail and word of mouth can still bring in some clients, you’d be doing yourself a disservice if you ignored this form of digital marketing.

And don’t let your competitors get ahead by investing resources in this valuable content strategy while you ignore it. If you’re still on the fence, here are several reasons why you should consider this strategy:

  1. It Creates Brand Awareness

If you want to get your family law firm noticed, video marketing is just the ticket. People love watching videos as part of their research process because they’re easy to consume.

  1. It Educates Your Potential Clients

When clients are discovering that a family lawyer might be able to help them, part of that process is educational. Your video content plays a large role in the process.

  1. It Improves SEO and Drives Traffic

Since most of your potential clients are searching for services online, your search engine rankings are vital. Video content can help you rank better in the search engines and even give you an additional spot in organic search with a “video” ranking.

  1. It Highlights Your Skills and Experience

Again, when prospective clients are trying to decide which family law firm to hire, they can watch video content that showcases your experience, skills, and results to validate that they are making the right choice.

How to Use Videos While Marketing Your Family Law Services

More than ever before, people are turning to their smartphones and laptops to seek legal advice and find a potential lawyer to solve their issues. Here are some of the ways your family law firm can use video content to market its legal services.

  1. Develop Educational Content That Answers Specific Questions

You or your online marketing partner should be conducting keyword research to determine what your target audience’s pain points are. Specifically, what questions are they asking the search engines, and what problems are they trying to solve?

Few people can resolve a family law issue without legal assistance. So it’s a misconception that you are “giving away the farm” or spilling secrets by answering questions. The more forthcoming you are with information and answers, the more trust you’re going to build with your audience.

Knowing this, create a list of those common questions and then set out to answer them using short videos. If people want to know about the “divorce process in Alabama,” explain it. Or maybe there are frequent questions about asset division, child custody, or adoption in your state. There is likely a lot of opportunity for explainer video content in the area of family law.

  1. Create a high-quality branded video for your law firm’s homepage

We say this a lot, and it’s particularly the case with family law – People don’t hire a family law firm. Instead, they hire a lawyer. What this means is that family law is incredibly personal and emotional. When someone needs the services of a family lawyer, they often want to hire a person they connect with instead of an impersonal corporate brand.

Having a video on your website’s homepage can help personalize your firm and its family law attorneys. This type of video is targeted at people who have already decided they need a lawyer and have advanced to shopping for the best choice.

Your law firm’s branded video can include some of these elements:

  • Give a brief background of your firm’s history.
  • Explain what makes your firm different from others in the area.
  • Include a few words from each of your family lawyers.
  • Show some shots of your law firm or the surrounding location.
  1. Post customer testimonial and case study videos to build trust.

Another type of video content that will provide value to customers is testimonials and case studies. Again, this is content that helps move prospects from the decision stage to a commitment.

Prospective clients want to hear from other people just like themselves that have used your law firm. If you can persuade prior family law clients to give a short video testimonial, this could make a huge difference in your results.

Some clients are reluctant to go on camera after an emotional family law case. And that’s ok, too. You can also create a series of video case studies that walk your viewer through different family law scenarios from start to finish. A few examples include a high-value divorce case in Mississippi or resolving a child custody issue using the collaborative law process.

Get Started With Video Marketing Now

More and more potential clients are watching online video content to get answers to their questions and decide which family law firm they’re going to hire. So, if they aren’t watching your video, they’re probably watching a competitor’s videos.

You don’t have to have an in-house production studio to create law firm video content that converts. At Too Darn Loud Legal Marketing, we understand how to create the right mix of professional and authentic video content for our clients, so they get the results they need. Contact us today to learn more about our services.

How Should You Use Video in Law Firm Marketing? 

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If your law firm wants to increase brand awareness, establish itself as an authority, and boost conversions, video marketing will satisfy your needs. An astounding 87% of marketing professionals now use video marketing as a tool, so there is nothing wrong with focusing on something that is working and making it your own.

Video marketing for law firms:

  • Increases engagement with your target audience
  • Persuades potential clients to choose your firm over a competitor
  • Improves your legal SEO and search rankings

How You Should Use Video in Law Firm Marketing

The issue that many law firms have with video marketing is that they don’t know how to get started and view video production as “too hard.” Here are some of the best ways to use video in your law firm marketing in order to start producing the results you want.

  1. Produce a Firm Introduction Video

If you are just getting started with video marketing, a logical first step would be to create a short video that showcases your law firm. Initially, you may not think you have much to include in such in a firm introduction video, but there is plenty of material if you know where to look. When was your firm founded, and what is your mission statement? What is the background of your attorneys and key staff? What is your process and “promise” to clients? How would you describe your firm’s culture?

  1. Develop Educational Content

A key part of digital marketing for law firms is research. Specifically, you or your trusted legal marketing agency should be identifying what keywords your target audience is searching for so that you can also determine their most pressing wants and needs. Then, you can use video marketing to address some of those needs. For example, “how-to” videos perform well, such as “How to get out of a DUI,” “How to get a divorce in Alabama,” or “how to sue after a truck accident.”

  1. Create Case Studies

Prospective clients want and need to know that your firm has the experience and knowledge necessary to handle their legal issues to a successful conclusion. This can make the difference between a client choosing your firm over a competitor. People love stories, and you can capture their attention with them. Create video case studies that walk a prospect through a situation, such as appealing a Social Security Disability claim denial, from start to finish.

  1. Answer Frequently Asked Questions

Many law firm websites have one or several pages of Frequently Asked Questions. These might relate to the process of hiring an attorney or specific area of practice, such as getting a divorce in your state or settling a personal injury claim. Some people prefer video content over written content. In fact, it is estimated that by the end of this year, the average person will watch nearly 2 hours of video every day. You can reach an even broader audience by turning this same content into a video.

  1. Start a Vlog

A video blog, or vlog, is another way you can use video to market your law firm. This option is likely the least formal on the list because the videos are supposed to seem unrehearsed and “real.” In short, the attorney posts short videos (they can be live or recorded) that highlight various aspects of the practice. Some ideas include:

  • Thoughts on recent case rulings or legislative changes
  • Tips for the target audience
  • A tour of the office
  • Recent courtroom experience (without breaching client confidentiality)
  1. Profile Your Firm’s Attorneys

Whether your firm has multiple attorneys or you are a sole practitioner, people will be more likely to hire you if you can create an emotional connection with them. One of the ways you do this is by introducing each attorney individually with a video. Have the attorney describe their specialty, talk about why they got started in law, and include some personal information such as their hometown or interests.

  1. Post Video Testimonials

Another way to build an emotional connection with potential clients is through the video testimonials of past clients. By having past clients share their stories of various legal troubles and the ways your firm helped them with a successful resolution, prospective clients can put themselves in that person’s shoes. This builds trust among the public that your marketing materials are more than just words.

  1. Publish Your Videos to Multiple Platforms

It is not enough to shoot those videos. You also must post them. To have the biggest impact, it is a good idea to publish them on as many places as possible. This includes your law firm’s website, YouTube, Facebook, your Avvo profile, and anyplace else online that you have a presence.

  1. Use Video in Social Media Ads

If you are running ads on social media, make sure you are using video because this medium dominates those channels. For example, over 100 million hours of video are watched on Facebook daily. Sure, people tend to get “ad blind” on social channels, but they will often notice and watch a video. If you are advertising on Facebook, give video ads a try.

  1. Leverage Video in Your Hiring Process

Finally, your law firm is only as good as the people working for it. If you are interested in hiring the highest-quality candidates, create a video that shows them why it makes sense to work for your firm. Illustrate your values and let potential candidates meet your team. This has the potential to increase both the quantity and quality of the people that want to come to work for your law firm.

What You Need to Do to Get Your Video “Live”

Few attorneys are experts at videography. The good news is that you don’t have to have expensive equipment or software to get a respectable video online. But sometimes those solutions can help your firm put its best foot forward.

Whether you want to give video marketing a shot on your own or if you want to partner with an expert, there is help available. An experienced digital marketing agency can take some of these items off your plate so that you can focus on what you do best – helping clients resolve their legal issues.

Contact Too Darn Loud Legal Marketing Group Today – We Will Help You Become A Video Superstar

At Too Darn Loud Legal Marketing, we have experience helping our clients achieve results with video marketing and welcome a conversation about how we can do the same for you. Give us a call to learn more about our video services at (800) 648-1764 or by using our online contact form.

Creating the Perfect Law Firm Introduction Video

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As internet speeds get faster and attention spans get shorter, visual content is in higher demand. That means connecting with your target audience through video is no longer an optional marketing strategy.

More than a simple blog post or infographic, a well-done video can demonstrate for clients that you have what it takes to solve their most pressing issues. Short of an in-person meeting, it’s the ideal way for prospects to make a decision about hiring your law firm.

Here’s why your law firm should make video content a priority and how it can create the perfect law firm introduction video.

Why Should You Use a Law Firm Intro Video for Your Legal Practice?

If a picture is worth a thousand words, a video is worth much more when you have only moments to capture a viewer’s attention. But video marketing is certainly worth the effort if the data rings true.

According to a recent study, 87 percent of marketers who used video as part of their strategy said it increased their online traffic. And a stunning 95 percent revealed that videos improved the viewer’s understanding of the services or products being featured. 

And, when it comes to a law firm introduction video, that’s an important point. You see, most prospective clients have a lot of trepidation about speaking with lawyers or hiring a law firm. Few have ever had to deal with legal issues before and don’t know what to expect. It’s foreign territory for them. So it’s intimidating. 

Most legal clients are everyday people who have run into some bad luck or require a law firm’s counsel on some specialized issue. Their point of reference is probably what they’ve seen on television, making the legal profession appear dramatic, scary, and expensive. If you were in their shoes, you’d probably be nervous, too. 

To alleviate that anxiety and set yourself apart from your competitors, why not introduce your law firm to potential clients through a well-done video? That way, they’ll know what to expect before meeting with you, your firm gets a chance to establish its credibility, and you can put a client’s mind at ease. 

Creating the Perfect Law Firm Introduction Video

Having a brand video for your law firm is an excellent way to showcase why you’re the best choice for your target audience. This visual introduction will serve as your first impression for viewers, so you’ll want to make it count. Here are some tips for creating the ideal law firm introduction video. 

1. Understand Your Audience

Before someone shouts, “Lights, camera, action!” it’s important to take a step back and think about your target audience. When it comes to video marketing, it’s easy to miss the mark if you create a video you love, but it’s not something that will engage your viewers. 

Who are the people that are most likely to become your clients? Have they just been in an accident? Are they going through a divorce? Are they involved in a business law dispute? Where do they live, and what’s their typical age group? 

Spend some time answering these questions first, and it can help inform your messaging. 

2. Outline a Script

You don’t have to write out everyone’s lines word for word. You can if it makes you more comfortable. But having a rough outline of what you’d like to cover in your video is vital. This can help you stay on track and make sure you don’t miss anything. 

Your tone matters with this type of video. And that can vary depending on your audience and practice area. For example, a business lawyer might be informative and professional, while a criminal defense lawyer might be more aggressive and casual. 

3. Illustrate Various Aspects of Your Firm

Visually, you’ll want to show different aspects of your law firm, such as the outside, the lobby, and inside a conference room or office. 

For a law firm introduction video, telling your story is can be one of your focuses. Let people know the history of your firm and why you do what you do. 

Something else you’ll want to include in your video is your practice areas. Tell your audiences what types of legal issues you resolve for clients. Get specific and even give several examples so that a viewer can relate to some more common types of cases, like car accidents or child custody matters. 

Finally, make sure you touch on your credibility as a law firm. How many years of combined legal experience do your lawyers have? Can you point to some examples of awards or acquittals in past cases?

4. Produce Your Video

With your outline in place, it’s time to create your law firm intro video. If you’re on a tight budget, you can certainly do this with a high-quality smartphone. But most law firms choose to invest a bit more resources into things like lighting, sound, and editing to create a video that will have the most impact on their intended audience. 

5. Post and Measure Your Results

With your video produced, you’ll want to get it in front of your target audience. It can be uploaded directly to your website. You also have the option of posting it on YouTube and sharing it on major platforms like LinkedIn, Facebook, and Instagram. 

As with any other kind of digital marketing strategy, make sure you are measuring your results. Track how many views the video receives as well as how many leads it generates. You can use this data to figure out the ROI for your video marketing efforts. 

Too Darn Loud Marketing Specializes in Video Marketing for Law Firms

Whether you choose to create your own law firm introduction video or would like some assistance with the entire process, the right digital marketing partner can help you get the best possible results. Too Darn Loud Marketing has extensive experience with video marketing for law firms, from introduction videos to explainer videos and more. 

We can help you create, post, and market your law firm videos. Contact us today to schedule a free consultation to learn about our video marketing and other comprehensive solutions for law firms. We can be reached at (800) 649-1764 or through our online contact form. 

3 Ways to Use Video to Market Your Criminal Law Firm

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Law is a highly saturated and competitive field. To stand out, law firms are tasked with developing strong personal brands and effectively marketing those brands using both online and offline methods. One essential component of a robust digital marketing strategy is to routinely create and share content, such as blogs, press releases, and client testimonials and reviews. Today, one type of content that is integral to a legal marketing plan is video.

If your criminal law firm is brainstorming creative ways to improve its online presence, incorporating video should be part of the solution. At Too Darn Loud Legal Marketing, our team of law firm marketing professionals can help you to understand the benefits of video marketing and incorporate video marketing into your existing legal marketing plan. Consider the following about why you should be using video on your website and three suggestions for using video to market your criminal law firm:

What Is Video Marketing?

Video marketing is simply the use of video to promote and market your brand, services, or specific lawyers within your firm. There are dozens of different types of videos that companies can use to attract potential customers and convert leads into sales, including client testimonial videos, product/service explanation videos, how-to videos, about us videos, and more.

Once a video is created, it may be shared on a company’s or firm’s website, or it may be shared on a video channel (such as YouTube) and then distributed on various social media sites, such as LinkedIn and Facebook. Video marketing can be a powerful tool for maximizing reach and sharing valuable information about a law firm, and is fundamental to legal marketing in the digital age. 

The Benefits of Video Marketing 

While all forms of content are valuable in creating a well-rounded and vigorous marketing strategy, video marketing is an especially influential tool. Some of the greatest benefits of incorporating video into your legal marketing strategy include:

  • Search engine optimization. Search engine optimization, or SEO, refers to optimizing a website/content so that search engine’s algorithms are able to find it and are more likely to display it towards the top of a search results page. Keep in mind that next to Google, YouTube is the largest search engine. Websites with video-rich content rank better in search engines; by properly tagging your video, your SEO can blossom.
  • Increased conversions. Not only will video help to draw more people to your website through improved SEO, but it can also increase your conversions, too. In fact, studies show that over 60 percent of consumers watch product videos before making a purchase, 84 percent of consumers were convinced to choose a product or service after watching a video, and 76 percent of video marketers report that video has helped to increase sales. While law firms are unique from other businesses in the products and services they offer, consumer behavior in decision-making is similar.
  • Digestibility and accessibility. Videos, unlike blogs, provide information in a nearly instant format that lends itself to fast consumption and digestibility. Videos are also incredibly accessible, with multiple platforms for uploading and sharing videos.
  • Impact on emotion. Finally, consumer decision-making is largely driven by emotion. Video can have a powerful emotional impact on a user that a blog, press release, or graphic alone may not. Video can be used to build trust and create positive associations. 

3 Ways to Use Video to Market Your Criminal Law Firm

There are numerous options that your criminal law firm could consider for using video for legal marketing purposes. Three ways to use video to market your criminal law firm that are highly recommended include: 

  1. Attorney interviews/biographies. The relationship between a lawyer and a client is unique and distinct from the relationship that other brands and companies have with their customers. Indeed, a person’s future and wellbeing are on the line when they are in need of legal services. As such, establishing your law firm and your lawyers as knowledgeable, trustworthy, and effective is of the utmost importance. One way to do this is to create attorney interview videos or attorney biography videos. When combined with a thoughtful and intentional branding plan, an attorney interview/biography can help potential clients feel connected to a lawyer before even meeting them.
  2. Client testimonials. Again, law firms are unique in that the services they are providing can have life-changing results for clients, so a history of positive results and strong client relationships is crucial. One way to build trust in your brand and your services is to create a series of client testimonial videos. These videos can be used to create a sense of alikeness between the past client and future client, helping a future client to understand why they want to choose your law firm, what they can expect from you, and what the experience will be like. Feelings of hope based on the positive experience of a past client can lead to decisive action on the part of someone who needs legal services, converting them into a new client for your firm.
  3. Informational videos. Finally, posting videos that answer common questions that those seeking criminal defense services may have or explaining complex legal concepts or processes help to establish you as an authority in the space and fill a potential client’s need for information. Informational videos are a great way to build trust and enhance your search engine optimization efforts. 

Start Your Video Marketing Strategy with Too Darn Loud Legal Marketing

Incorporating video into your legal marketing strategy can have a powerful impact on how many people your brand reaches and how potential clients view your law firm. To learn more about incorporating video into your criminal law firm marketing plan, or to start building your criminal law firm brand or marketing strategy, call Too Darn Loud Legal Marketing directly. Our legal marketing professionals will work with you to develop a digital marketing strategy that is results-oriented and that is focused on your unique brand, values, and objectives. Call 800-649-1764 today or fill out the intake form on our website to get started.

The Importance of Using Video in Your Web Marketing in 2021

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Video, Video, Video…OK, Have We Said It Enough!

Whether you are an established law firm or new firm, you probably know that video marketing is a big deal. But it has never been more prominent than it is today. More people are staying home to stay safe, and most outside entertainment options have been postponed or canceled.

YouTube engagement is at an all-time high, with up to 30% more views of video content and Instagram reports a 70% jump in live streaming. The demand for video content has soared, as has its importance to digital marketing.

People will always have legal issues to resolve, so they are going to need your services. If you want to connect with them in 2021 and beyond, it is vital that video marketing becomes one of your priorities.

Why Include Video in Your Law Firm Digital Marketing Strategy?

There are many reasons why your law firm should include video in its digital marketing strategy. First, some data:

Beyond the numbers, here are the reasons why video should be an essential part of your firm’s digital marketing strategy:

Videos Attract Attention

Infographics, photos, and informative posts still have their place. But a video can capture a visitor’s attention in a matter of seconds and hold it if you have a strong message.

Google Loves Video Content

Research clearly shows that video content increases the amount of time a website visitor stays on your site and when you can keep people on your website longer, your search engine rankings will benefit. Google will notice that people are spending more time on your site and reward you for having engaging content.

Law Firm Video Builds Trust

Consumers have grown understandably suspicious of businesses and marketing in general. When you “show” them who you are through video content, it can help instill trust and create a lasting connection.

Legal Consumers Want Video Content

People have become accustomed to seeing video content online and expect it on both websites and in their search engine results.

Video Explains Things Better

Sometimes, difficult concepts are easier to explain through videos. You can use a whiteboard or tell stories in your video that give your audience a better understanding of the subject.

Video Boosts Conversions

Since most consumers claim that video helps them make purchasing decisions, you can leverage this to attract new clients with targeted content.

Video Encourages Sharing

Social media networks, email, and even text apps are equipped to allow users to share videos seamlessly.

How Law Firms Can Use Video in Web Marketing

Video can be a powerful way to market your law firm and its services. Now that video is one of the most popular mediums online, how can your firm harness it to create awareness and produce results? Here are just a few ideas:

  1. Introduce Your Firm

Use video on your “About Us” page or homepage to tell people about your firm, your practice areas, and introduce the attorneys that will help solve their legal issues.

  1. Post Explainer Videos

Written content is still vital, but you can supplement this and broaden your reach by also posting some videos. Explain different legal issues and the ways your firm addresses them.

  1. Testimonial Videos

Before hiring an attorney, most potential clients want some validation that they are making the right choice. You can provide this on your website with testimonial videos from prior clients that let them know what they can expect when they hire your firm.

  1. Case Studies

Your firm can use videos to show potential clients that you have successfully handled cases like theirs in the past. This can instill confidence in your firm’s ability to achieve a positive outcome.

  1. Live Streaming

Having “live” on-camera dialogue with others has become more commonplace over the past year. Law firms can leverage this by live-streaming topic-specific webinars and Q&A sessions to connect with current and potential clients.

Four Video Marketing Trends to Watch in 2021

There is no doubt that video is powerful. If 2020 taught us anything, it is that you don’t necessarily need to meet face-to-face to get things done. Everything from classrooms to work to court cases are being handled through platforms like Zoom and social media channels.

When you market your business, using images helps boost engagement, but video can be even more memorable and effective when done right. Here are a few video marketing trends to watch for the coming year:

Google Search Emphasis on Video

Have you noticed that Google now includes a row of videos in many organic search results? This presents a golden opportunity for law firms to create videos that answer the questions that people are asking. If you can grab one of these spots, it can bring additional traffic to your page and clients to your firm.

The Rise of the Webinars

Online (or “web”) seminars, also called webinars, are another way to market your law firm with video content. You can use webinars to establish yourself as a trusted expert (for example, in estate planning) or to give the public useful information, such as how to file for bankruptcy or get a divorce during a pandemic.

More Omnichannel Video Content

Have you ever mentioned a Facebook video to someone, only to hear that they already saw it on Twitter, Instagram, or LinkedIn? This has become incredibly common because consumers often have a multi-channel diet that consists of many networks. So, when you post a video, it makes sense to do it across several digital channels.

Increase in Video Live Streaming

Posting live video streams is not new, but it has become much more popular as a video marketing strategy. In the past year, people have become used to attending live streamed yoga sessions, music performances, and cooking demonstrations.

This level of comfort with live video has opened new ground for marketers. You can use this medium to post “breaking industry news” or have regular chat or Q&A sessions via your website or social media profile.

Contact Too Darn Loud Legal Marketing Today To Discuss Law Firm Videos

At Too Darn Loud Legal Marketing, we specialize in helping our clients make the most of every opportunity, to create awareness and drive results. Contact us today, and let’s start a conversation about how our team can make video marketing one of your most effective channels in the coming year.