If you’re looking for new and interesting ways to market your practice, video marketing for law firms is something you should consider. While regular marketing and explainer videos are always something we recommend for legal clients, short video content is becoming popular with consumers as well. YouTube Shorts and Facebook Reels are two types of […]
Lawyers face a particular challenge when it comes to being regarded as authorities in their fields and making connections with new clients. There are just so darn many attorneys that people seem to get overwhelmed and lump them all together into one big category. As a personal injury, family law, business, or attorney specializing in […]
A lawyer’s primary purposes are to ensure that laws are upheld and clients’ rights are protected. But it’s tough to accomplish those goals if your law firm can’t remain in business. You need a steady flow of new clients to keep the doors open and grow your business, which means you need to market your […]
Your law firm’s website is its most important marketing tool. Sure, you might get some word-of-mouth and social media referrals. But a large percentage of those people will go straight to your website to confirm your legitimacy before making contact. The legal space is only getting more competitive. A good law firm website is an […]
What if your law firm was the first thing potential clients saw on Google? If your name appeared even above the pay-per-click ads, you’d significantly boost your online exposure. This is possible with Google Local Service Ads (LSAs). Many law firms don’t much, or even anything, about LSAs, so miss out on this excellent opportunity […]
Having a law firm website that showcases your services and legal experience is the bare minimum when it comes to an effective legal marketing strategy. You should certainly be commended if you’ve created a strong web presence. But it’s vital that you monitor and track your performance so you know what’s working and what isn’t. […]
Does your law firm want to reach its target audience the fastest way possible? And do you want to do it in a way that is affordable and gives you access to data about where your ad dollars are being spent? PPC (pay per click) advertising is the ideal solution that checks all of those […]
Creating a successful online presence for your law firm isn’t easy. You are facing the challenge of ranking higher than your competitors in the search engines and being viewed as professional and knowledgeable by prospective clients. But another factor you need to consider is your law firm website’s accessibility. When you create a positive online […]
Law firms are in a competitive business. They have to work diligently to attract new clients and retain their existing ones if they want to succeed and grow. You might have the most knowledgeable and experienced attorneys in your area. But no one is going to hire your firm if they can’t find you online […]
As a law firm, you might have a stellar reputation. But, if you aren’t proactively pursuing new clients and marketing your business, you will likely face some challenges. When someone is looking for a product or service, the most natural thing to do is to jump online. Hardly anyone uses a phone book anymore. Your […]