Social Media Marketing for Small Law Practices

When you’re running a small law practice, your time is valuable. But it would be a shame to discount just how much value your business can derive from social media marketing. Here’s what you need to know about the benefits of social media marketing for small law firms and how your practice can take advantage of this valuable legal marketing strategy. 

The Rise of Social Media Use Among Consumers

Many Americans rely on social media to connect with family and friends, share information, engage with news content, and stay entertained. Increasingly, consumers are using social platforms to research and connect with businesses, including law firms. 

According to Pew Research, 85% of U.S. adults say they use YouTube, and 70% use Facebook. Other popular sites include Instagram, TikTok, and LinkedIn. According to Sprout Social, roughly two-thirds of consumers actively follow brands on social to learn more about their products or services. This is a drastic change from simply using these platforms to share pet photos and coordinate class reunions. 

Benefits of Using Social Media Marketing For Small Law Firms

If your small law firm is brand new or is on a tight budget, you might be tempted to skip social media marketing for now. This would be a mistake. Having a strong and active presence on one or more social media platforms makes sense for several reasons:

1. Build Brand Awareness

When it comes to marketing, social media has a huge advantage over traditional media avenues like TV, radio, and print. A single social media post can potentially reach thousands (or more) potential clients in your area. Certain types of posts, like video content, even have the potential to go viral with the right topic or concept. 

2. Drive Traffic to Your Law Firm’s Website

Another benefit of social media marketing for small law firms is that it can seamlessly drive traffic to your website. When people like what you have to say on social sites, they want to learn more about your firm, so will be glad to click on the call-to-action or other links to you provide.

3. Build Credibility and Trust

Before they hire a lawyer, prospective clients want assurances that they will be working with an expert. You can use social media to build credibility and trust by posting useful and educational content that demonstrates your expertise. 

4. Stay Competitive

According to an American Bar Association (ABA) legal tech report, about 81% of attorneys use social media as part of their marketing strategy. If you want your small law practice to stay competitive, having a presence on social platforms is a must. 

5. Grow Your Network

Social media also allows your small law firm to network with other professionals. This networking can lead to deeper insights about your area of practice, developing a reputation as an industry thought leader, and connections with valuable referral sources. 

Social Media Marketing For Small Law Firms – Tips & Tricks

If you want to get the most out of social media for your small law firm, you need the right strategy. Here are eight social media marketing tips that can help your small law practice get the results it needs. 

1. Choose the Right Platform(s)

Not all social media platforms are the same when it comes to legal marketing. So, where should you focus your efforts? It depends on your practice areas and audience. However, Facebook has over 2.2 billion daily users, YouTube remains a popular video platform, and LinkedIn can be excellent for building a professional referral network. 

2. Understand Your Target Audience

If you want to reach your target audience, you need to understand them. An effective marketing campaign will take into account your ideal client’s legal needs and demographics. You can specifically target social media ads to only reach these people. 

3. Create a Social Media Content Strategy

Posting random content rarely produces results. Instead, you need to craft social media content that will resonate with your target audience. Post a mix of visuals, text, and video content that addresses your audience’s pain points and helps them connect with your brand. 

4. Use Social Listening Techniques

Instead of simply posting content and hoping for positive results, you can start to build a following and build trust through social listening. This is the practice of setting alerts for mentions of your brand or practice area so you can respond and provide people with the prompt assistance they need. 

5. Integrate Social Media Into Your Overall Strategy

To be most effective, your law firm’s social media marketing should be an extension of its overall digital marketing strategy. For example, when you create a blog post, share it on social media to boost its visibility. 

6. Keep Your Firm’s Branding Consistent

Consistency is critical to creating a strong legal brand. Your logos, fonts, colors, and messaging should align across all platforms so clients will recognize you instantly. 

7. Actively Engage on Social Sites

When people comment on your social media content, make sure you engage with them by responding to questions or saying “thank you.” Likewise, if someone posts a review of your firm on social media, you should respond quickly and appropriately to let them and others know you value such feedback. 

8. Track and Analyze Your Results

Every social media platform offers free insights so you can track and analyze your results. Pay close attention to what’s working so you can leverage it to maximize your returns and make adjustments to any strategies that aren’t producing the desired results. 

Take Your Law Firm’s Social Media Marketing Strategy to the Next Level

Even the smallest law firms would benefit from using social media to increase online visibility and attract more clients. An effective law firm social media marketing strategy can help your law firm make valuable connections with potential clients. At Too Darn Loud Legal Marketing, we will help your law firm create a digital marketing strategy that produces results. Contact us today to schedule a free consultation and learn more about how we can help your business take its social media marketing efforts to the next level.