Seven Days to Better Law Firm Marketing

Marketing a law firm can feel overwhelming. Between managing cases, clients, and court appearances, finding the time to build your firm’s internet visibility often slips to the bottom of the to-do list. But here’s the truth: marketing doesn’t have to be complicated, nor does have to consume your schedule. In fact, with a focused, day-by-day approach, you can make meaningful improvements in just one week.

That’s why we created this guide: Seven Days to Better Law Firm Marketing. Each day gives you a manageable, practical task that will have an impact on your marketing effort. None of these steps require a huge budget or months of planning. Instead, they’re designed for attorneys and law firms who want to start seeing results right away.

If you’re ready to build momentum without burning out, here’s your roadmap to better law firm marketing in just seven days.

Day 1: Audit Your Online Presence

Before you can improve your marketing, you need to understand where you stand today. Think of this as taking inventory of your law firm marketing plan.

Start with your website and ask yourself:

• Does it load quickly on desktop and mobile?
• Is it clear what services you provide and where you’re located?
• Does your homepage make a strong first impression?

Next, check your Google Business Profile. Make sure your name, address, phone number, hours, and website are accurate. Upload fresh photos of your office or team. Many potential clients will see this listing before they ever visit your website, so accuracy matters.

Finally, Google your firm’s name. What shows up on page one? Are there old listings, inconsistent contact info, or missing profiles on legal directories like Avvo, FindLaw, or Justia? Create a quick list of what needs fixing.

Today’s task is simple: identify your strengths, weaknesses, and gaps in your online presence. You’ll use this foundation for the rest of the week.

Day 2: Refresh Your Website Content

Your website isn’t just a digital business card. It is often the deciding factor in whether someone contacts you. That’s why fresh, client-focused content is critical.

On Day 2, pick one or two of your most important practice area pages (like “Personal Injury Lawyer” or “Family Law Attorney”) and make them stronger. You don’t need to rewrite everything. Instead, focus on three key improvements:

1. Clarity – Is the page written in plain language a client would understand, or is it heavy with legal jargon? Rewrite sections to speak to real people, not other lawyers.
2. Structure – Add headings, bullet points, and short paragraphs. Clients want answers quickly. A wall of text can scare them away.
3. Calls to Action (CTA) – End with a clear next step. For example: “Contact our office today for a free consultation. We’ll review your case and explain your options.”

Bonus tip: If your site has a blog, publish a new post answering a common client question. Search engines love updated content and so do potential clients.

Day 3: Claim Your Social Media Voice

Social media can feel like a chore, but it doesn’t have to be. You don’t need to be everywhere. The trick is choosing one platform where your clients are most active and building consistency there.

For most law firms, that means LinkedIn or Facebook. If you handle consumer-facing practice areas (like personal injury, criminal defense, or family law), Facebook is likely the better option. If you serve businesses (corporate law, employment law, intellectual property), LinkedIn is the stronger choice.

Today’s goal:

• Update your profile photo and banner image so they look professional.
• Write a short, client-focused description of your firm.
• Plan three posts you can share over the next week. These could be:
  • A case result (without confidential details).
  • A helpful tip or myth-busting legal fact.
  • A behind-the-scenes look at your team.

Remember, social media isn’t about showing off—it’s about building trust and staying visible.

Day 4: Leverage Reviews and Testimonials

Client reviews are one of the most powerful marketing tools for law firms. According to surveys, over 80% of people trust online reviews as much as a personal recommendation.

Spend today making reviews a priority.

Here’s how:

• Identify happy clients – Think of recent cases where clients expressed gratitude.
• Make the ask – Send a short email or text asking them to leave a review on Google. Provide a direct link to make it easy.
• Respond to existing reviews – Thank clients for positive reviews and politely and professionally address any negative ones.
• If you’ve already collected testimonials, showcase them on your website or social media profiles. A dedicated “Reviews” or “Client Stories” page can go a long way in building credibility.

Don’t overthink this step. Even one or two new reviews can make your firm stand out.

Day 5: Build a Simple Email Outreach Plan

Many firms overlook the value email marketing, but it’s one of the cheapest and most effective ways to stay connected with past and potential clients. You don’t need a fancy campaign to get started, just a consistent strategy to keep your firm name and brand top of mind.

Here’s your Day 5 action plan:

• Export your contact list from your email system or case management software.
• Clean it up—remove duplicates or outdated contacts.
• Draft one helpful, client-centered email. For example: “5 Things to Do If You’re in a Car Accident” or “What to Know Before Filing for Divorce.”
• End with a soft call to action, like “If you or someone you know needs legal advice, call us today.”

Send it out. That’s it. Consistency matters more than perfection. Aim for one email a month to start.

Day 6: Create a Video (Yes, You Can!)

Video is one of the fastest-growing forms of content marketing—and it’s perfect for law firms. People want to see and hear from the person they might trust their potentially life altering legal matter with.

Don’t worry about fancy equipment. A smartphone, good lighting, and a quiet background are all you need.

Keep your first video simple:

1. Introduce yourself and your firm.
2. Share one valuable tip or answer a common client question.
3. Keep it under two minutes.
4. Upload it to your website, post it on your chosen social platform, and share it in your email newsletter.

This small step helps potential clients feel like they know you before they ever pick up the phone or complete a cotact form.

Day 7: Put It All Together with a Plan

You’ve spent six days laying the groundwork: auditing your presence, refreshing content, updating social media, gathering reviews, sending an email, and creating a video. Now it’s time to put it all into a sustainable plan.

Take 30 minutes today to create a simple monthly checklist. It might look like this:

1. Publish one blog post or practice area update.
2. Post on social media once a week.
3. Request one new review.
4. Send one client email.
5. Record one short video.

That’s it. By focusing on consistency instead of perfection, you’ll build steady growth without overwhelming yourself or your team.

Why This Seven-Day Approach Works

Marketing often fails when firms try to do everything at once. Big, complicated strategies get abandoned because no one has the time to manage them.

This seven-day system works because it’s practical, focused, and achievable. You’re not trying to compete with the biggest firms in the country—you’re creating a consistent, client-centered presence that helps people in your community find and trust you.

When done week after week, these small actions create momentum. Your website climbs in search rankings. Your social media builds awareness. Your reviews create credibility. And most importantly, your phone rings with new opportunities.

Final Thoughts

Better legal marketing doesn’t require endless hours or massive budgets. It requires focus, consistency, and a willingness to start small. By following this seven-day roadmap, you’ll set the foundation for long-term growth while keeping your practice manageable.

So, grab your calendar, set aside 30 minutes a day for the next week, and put these steps into action. Seven days from now, you will be in a stronger position than you are today.

Because here’s the truth: clients aren’t just hiring an attorney—they’re hiring someone they can trust. Every review, every post, every video, every email is a chance to build that trust. Start today, stay consistent, and watch your firm grow.

Let Us Help You Develop A Law Firm Marketing Plan

At Too Darn Loud Legal Marketing, we understand how difficult it can be to effectively manage a law firm. Our team specializes in creating and optimizing law firm marketing plans for busy law firm owners. Contact us today to schedule a complimentary initial consultation and market evaluation, and discover how we can help you leverage our extensive experience to your advantage.