If your law firm is paying for website traffic, you should give yourself every advantage possible when someone clicks on an ad. People searching for legal services or entering specific keywords in a search engine have particular and time sensitive needs. If you send every searcher to your law firm’s home page, you are probably […]
Digital marketers are constantly working on a variety of tactics and strategies to achieve a desired result. But, if you’re just jumping from one strategy to the next based on what is trendy, it’s all too easy to lose sight of the bigger picture. A comprehensive marketing model like the 30-60-90-day marketing plan can enable […]
One of the best ways to boost your law firm’s online presence is through consistent content marketing. Specifically, when you create a blog and post the right type of quality content regularly, you can increase the traffic to your website as well as your engagement and conversion rates. Blogs have been known to boost traffic […]
Let’s face it: Not much happens today without some online involvement. If your law firm doesn’t have its own website at this point, you are dangerously behind the curve. Imagine, for example, a person needs to find out about a law firm in Annapolis, MD that handles personal injury cases. They probably won’t just trust […]
Social media marketing is one of the most leveraged strategies for growing your law firm’s business.
Part of creating a successful digital marketing strategy for your law firm is leveraging a variety of ways of connecting with your target audience. If you haven’t thought about picking up a microphone and creating a legal podcast, it might be time to start. One More Way To Reach Potential Clients Podcasts have become incredibly […]
When it comes to legal marketing, law firms need to utilize all the available digital marketing strategies to stand out amongst competitors. Naturally, some will get more priority than others. But, one of the best ways for an attorney to quickly get their name in front of searchers is to use paid ads or pay-per-click […]
There’s always an interest in strategic planning and digital marketing trends around the turn of the year, and 2022 is no different. But, considering the events of the past couple of years, making predictions has become increasingly challenging. Nothing has returned to “normal” as expected, and no one is quite sure what normal should look […]
The past two years have been very challenging for all of us. Businesses have suffered financial setbacks as customers have changed buying patterns and staying at home has become the new normal. The legal profession has not been immune to these changes. With fewer people at work, there were fewer workplace injuries. With more people […]
Before we close the books on 2021 and turn our attention to 2022, let’s take a look back at what has been working in the world of law firm marketing. Marketing your law practice has always been challenging, but in the new COVID world we are living in, it has really, really become challenging. But […]