Harnessing the Power of Legal Directories and Listings

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Legal directories have become an essential element of a comprehensive digital marketing strategy for law firms. By leveraging listings in these directories, lawyers can significantly improve their chances of getting chosen by prospective clients. Here’s what you need to know about the benefits of legal directories and how to make the most of this strategy. 

How Legal Directories Can Help Your Firm

Legal directories are also known as law firm directories, lawyer listings, or lawyer directories. These are online searchable databases of lawyers organized by area of practice, geographic regions, and other criteria. If your firm already has a website and social media presence, why should it care about legal directories? Here are some ways these listings can help your firm.

1. Enhances Online Visibility

In today’s digital landscape, law firms must maintain a robust online presence. Having your law firm listed in legal directories helps boost your online visibility because it’s one more place potential clients can find your firm and connect with it. 

2. Builds Trust and Credibility

When people are struggling with legal issues, they’ll generally turn to a lawyer they trust for assistance. Your firm can build authority and credibility by getting listed on the most reputable legal directories. Many directories also offer verification services, showcase reviews, and display various awards earned by your firm. 

3. Create Networking Opportunities

In addition to bringing in potential clients, legal directories can also provide your firm with valuable networking opportunities. When you connect with other law firms and professionals, it can help you collaborate to gain knowledge and generate valuable referral business. 

4. Strengthens Online Reputation

Having a strong online reputation is vital to attracting and retaining new clients. Research reveals that potential customers trust online reviews as much as personal recommendations. When you use legal directories that list reviews, this can improve your online reputation. 

5. Boosts Local SEO

Local SEO is a critical aspect of search engine optimization (SEO). It plays a vital role in your law firm’s online marketing success because it helps your business connect with potential clients in your geographic area. Your legal directory listings can help with local SEO because they emphasize your location and provide a valuable link back to your website. 

6. Generates Valuable Leads

Legal directories are incredibly valuable as a lead generation tool for law firms. When you optimize your directory listings and keep them updated, this helps potential clients find you more easily. In the end, this strategy increases the chances you will get new clients from these listings. 

7. Distribute Your Content

Legal directories will often allow you to post your content to your profile on their directory. Posting your content to your profiles on legal directories provides you with an additional opportunity to expose your brand. You can also convey your legal expertise to more prospective clients. 

Maximizing Your Legal Directory Listings

Legal directories are an often-underestimated tool of online digital marketing for law firms. Leveraging these online profiles can be a game-changer when the strategy is executed properly. Here are some ways you can maximize your firm’s legal directory listings. 

1. Choose the Right Directories

Not all directories are created equal. Your firm should prioritize legal directories with high domain authority and relevant traffic. Some of the top legal directories include:

  • Martindale-Hubbell — This is a century-old company that is a top choice choice for connecting clients and attorneys. 
  • Avvo — Avvo is another legal directory that offers law firms the opportunity to create comprehensive profiles. 
  • FindLaw — FindLaw is advertised as being a user-friendly platform for advertising your law firm and its services. 
  • Justia — Justia provides a vast collection of resources, including directory listings, for legal consumers. 
  • Lawyer Legion — This is another legal directory that allows consumers to enter a wide variety of criteria to find an attorney to help them solve their legal issues. 

The above is just a sampling of some of the larger legal directories. Others include NOLO, HG.org, and Lawyers.com. There may also be some regional or practice area-specific legal directories that will be a good fit for your law firm. 

2. Create Accurate and Comprehensive Profiles

Once you decide which directories you plan to use, it’s critical that you create accurate and detailed profiles on each of them. Just including the basics won’t be enough to put your firm ahead of the competition. Some key elements you should include in your profile are:

  • Keywords — Include pertinent keywords, including relevant practice areas that highlight your areas of expertise and the geographic areas you serve. 
  • Contact Details — Always provide precise contact and location data that maintains the integrity of NAP (Name, Address, Phone Number) across all online platforms. 
  • Photos — Post professional photos that convey a trustworthy image. 

Once you post a profile, it’s vital that you keep it updated so potential clients always see the most current and accurate information. 

3. Upgrade Listings Only As Needed

Many legal directors will offer to upsell their listings, which may be tempting. You might wish to upgrade one or two listings to get priority placement, but doing this on all of them won’t be necessary. 

4. Encourage Client Feedback

When potential clients find your law firm online, most are happy to learn as much as possible about your services and experience. But they also want to see one key item — reviews. You can get legal directories to work best for your law firm if there is some positive client feedback listed on your profiles. Make sure you politely ask clients to leave these reviews. 

5. Monitor Your Results

Finally, don’t forget to monitor your results. Various online insights will tell you where your website traffic is coming from so you can ramp up your efforts when something is working well and address any potential issues when you appear to be missing the mark. 

Ready to Harness the Power of Legal Directories?

Not every legal directory listing will deliver the results you want and need. That’s why your firm needs to invest in a strategy that involves signing up for the right legal directories and optimizing your listings on them. This can improve your online visibility and bring more clients to your law firm. 

If you’re not ready to handle this on your own, we can help. Too Darn Loud Legal Marketing offers comprehensive digital marketing solutions for law firms, including legal directories and listings. Give us a call at (800) 649-1764 or contact us online to learn more about our legal marketing services. 

Just How Important Are Legal Directories?

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With so many different ways to establish online visibility for your law firm, you might wonder whether it’s worth it to participate in legal directories. In truth, these are some of the simplest and most effective ways for attorneys to grow their online presence and get some valuable links. But there is a right and wrong way to approach these websites for the purposes of legal marketing.

What Are Legal Directories?

A lawyer directory or legal directory is a website that focuses on listing law firms and attorneys. Their purpose is to make it easy for potential clients to search and find a lawyer. Some legal directories are specialized, such as those only for family law attorneys or personal injury law. Most of the big ones, however, are general and all-encompassing. These websites also offer unique opportunities for lawyers to increase their online presence.

Are Legal Directories Important for Law Firms?

Attorney directories are powerful tools to help potential clients find law firms and for attorney marketing. Here’s what they can do:

Lead Generation

When your contact information is correct and up to date on major legal directories, you have a much better chance of having someone pick up the phone to give you a call about your services.

Drive Traffic

Another big advantage of using legal directories is that it’s another way to drive traffic to your website. If visitors like what they see, they can just click a link and get redirected to your site.

Backlinks for SEO

Speaking of links, that link to your website on a legal directory is valuable. When external sites link to yours, this is called a referral link, and it’s considered a vote of confidence or a sign of credibility. Having that link can help your main law firm website rank higher in the search engines.

Local SEO

When someone searches for legal help online, it’s often on a local level. Because of this, anything that includes your law firm’s information and geographic location together can help it rank in local search. This includes its listing on a legal directory page.

Online Reputation

Establishing and building trust in your law firm’s brand is essential. When you give some attention to major legal directories, you can begin collecting reviews from previous clients and your peers, which is one way to enhance your online reputation.

Best Practices for Using Legal Directories

It’s important to understand that legal directories aren’t new. The oldest, Martindale-Hubbell, has been around since the 19th century. But the current version of these online directories is big business to the tune of $250 million per year.

Many of these directories have large sales and marketing teams that try to upsell services to law firms, including web design. You don’t need any of these items to be successful, and some might even harm your digital marketing efforts. Sure, you should take advantage of legal directories, but follow these best practices when you do:

  1. Claim Free Listings

It’s important to understand that many directories will list your law firm whether you have interacted with them or not. It makes sense to claim and manage any free listings on the top legal directories so that you control the message and ensure the information is correct.

  1. Don’t Link to the Directories

Unless your marketing company recommends it, never link from your website out to the directories. Some of the badges or awards from directories can contain viruses. But do make sure your website link is listed on your directory page.

  1. Avoid Signing Contracts

Avoid giving any money to directories unless you can show there is a positive ROI. In some cases, it makes sense to have an enhanced listing with a directory if it will prevent your competitor’s ads from showing up on your page.

  1. Own Your Website

Many directories will try to sell you website services. This is generally not the best choice because the contracts are restrictive, and you may not end up owning your website if you leave.

Top Legal Directories for Your Law Firm

There are probably hundreds of legal directories to choose from, and you don’t need to claim your listings on all of them. Here are some of the top legal directories that are worth your time and attention:

  1. Avvo

Avvo is one of the most trafficked legal directories. But the peer reviews are what sets it apart because you can boost your credibility by receiving high ratings from your peers.

  1. FindLaw

This is one of the first legal directories created, and it now consists of multiple websites that include helpful Q&As, articles, and free legal guides.

  1. Super Lawyers

Super Lawyers is unique because it rates lawyers based on a variety of factors. You have to be nominated and selected to get a listing in this directory.

  1. Justia

Justia is one of the highest-trafficked legal websites, with over 10 million visitors monthly. If you claim your profile here, it will also appear on the Legal Information Institute website owned by Cornell.

  1. Nolo

Nolo has turned into one of the largest legal content websites online, with millions of visitors each month looking for information, many of whom eventually ask to speak with a local attorney.

  1. Martindale

Martindale is a well-established legal directory that gets over 15 million visitors each month. With a listing here, you are searchable on any of the company’s network of sites.

  1. Lawyers.com

This site now has over one million lawyer and law firm profiles as well as a lot of free legal information to point consumers in the right direction.

  1. HG.com

This is another high authority website with over a million monthly visitors who can search the directory by law firm, area, or area of law to find an attorney.

  1. LegalZoom

LegalZoom focuses on the do-it-yourself crowd with its library of legal documents and filings. But it also has a subscription service that connects members with local attorneys.

  1. Lawyer.com

Lawyer.com is a global legal directory that focuses on connecting potential clients with the right attorneys or law firms.

Get Help With Boosting Your Law Firm’s Visibility

You’ll have more opportunities to convert prospects to clients when people can find you online. Potential clients might click on your website’s link in the search results. But they are just as likely to click on an online legal directory, so you want to be found there as well.

Provided you use them correctly, lawyer directories can be powerful tools to increase your visibility in the search engines and boost your overall results. At Too Darn Loud Legal Marketing, we provide customized legal marketing solutions to clients and welcome a conversation about how we can help your firm. Contact us today to schedule a free consultation at (800) 649-1764.