If your law firm is only performing a legal marketing review at year-end, it may be doing itself a disservice. A mid-year review makes sense for most businesses so you can gauge whether you are on track to achieve your goals or need to make some adjustments. Here’s what you need to know about doing […]
Law firms are businesses, and they are incredibly competitive ones. To sustain and grow the business, they need to spend money on marketing to attract new clients. The amount of money your law firm needs to spend will depend on a variety of factors. Even if you arrive at a single figure for your budget, […]
Hyper-personalization in content has become an effective marketing strategy in today’s competitive marketplace. As your law firm looks for new ways to make connections with potential clients and differentiate itself from the competition, using this strategy can help you create content that resonates with each individual. Creating highly personalized legal content can mean the difference […]
The legal industry, long surrounded by tradition, has been experiencing a digital transformation driven by various technology advancements. Legal tech, a field that combines innovative technology with legal expertise, is redefining how legal services are accessed and delivered. While law firms and legal professionals are leveraging legal tech for things like contract delivery and case […]
Change can be tough to handle once you get set in your ways. Attorneys, however, are uniquely trained to adapt to constant changes in the legal landscape. But what about the marketing one? Often, the strategies and tactics that worked well a few years or even months ago undergo a shift. Something might work better […]
Legal directories have become an essential element of a comprehensive digital marketing strategy for law firms. By leveraging listings in these directories, lawyers can significantly improve their chances of getting chosen by prospective clients. Here’s what you need to know about the benefits of legal directories and how to make the most of this strategy. […]
The legal industry is one of the world’s most competitive markets. Because of this, it’s vital that law firms find unique ways to connect with the people, prospective clients, who need their services the most. One effective strategy is to produce authoritative content that you post to your legal blog. Here’s what you need to […]
If you want your law firm to succeed, you need to have a strong online presence. But the definition of that can change slightly from year to year due to shifting consumer preferences and digital marketing trends. Here are some highlights of what worked well in 2023 to give you a good idea of what […]
With the rising popularity of platforms like TikTok and Instagram, audiences are consuming more and more of their content visually. Sure, you’ll still get plenty of potential clients who want to read your blog content and learn more about your service through your practice area pages. But video marketing for law firms continues to gain […]
In today’s digital world, people who have legal challenges are going online to find answers and locate an attorney who can help them resolve their issues. If it’s difficult or impossible for potential clients to discover your law firm, you will likely lose out on a significant amount of business. In this context, SEO for […]