As we head into a new year, it’s the perfect time for law firms and business professionals to take a close look at how they set themselves up for success. After all, the legal marketing tactics that worked for your law firm may not be as effective going forward. Instead of simply continuing with the […]
Since most adults are online and use the internet to connect with brands, most advertising has become digital. While some attorneys will still spring for a billboard or TV ads, the typical law firm focuses its efforts and marketing budget on creating and maintaining a legal website, social media marketing, paid online ads, and other […]
Whether you’ve just hung out your shingle or are an established law firm, you likely understand the importance of generating a steady stream of clients. Without new business, it will be impossible to build a thriving and successful practice. Unfortunately, hope isn’t a solid or productive marketing strategy. And the solutions that worked this year […]
Once your law firm gets a steady stream of clients, it’s a good idea to start asking them to help you by writing online reviews, submitting testimonials, and serving as case studies. Reviews and law firm client testimonials are gold for law firms because consumers trust the honest opinions of their peers much more than […]
In a move that is sending ripples through the legal marketing industry, Thomson Reuters recently announced that FindLaw is being sold to Internet Brands. This development marks a significant shift in the landscape of online legal services and marketing. If you are a FindLaw client or someone considering their services, you might be wondering what […]
Many different legal marketing strategies can help your law firm attract new clients and retain existing ones. Relying on a single solution isn’t an ideal tactic because consumers have different tastes and search preferences. One thing your law firm may wish to consider is building a law firm newsletter. These tools can integrate with and […]
Hanging out your shingle as a solo practitioner and declaring that you are a great lawyer won’t be enough to put you ahead of the game in a crowded market. It’s not uncommon for attorneys to leave larger law firms to open their own practices and be their own bosses. But controlling your destiny also […]
Attending and participating in live events and webinars isn’t just for vendors. Attending live events and webinars can be an effective way for law firms to showcase their services and network with potential and existing clients. Here’s why lawyers should make attendance at live events part of their legal marketing strategy. Power Of Webinars And […]
To attract new clients and grow your business, you need a professional and engaging legal website. You might think that most visitors to your website are primarily checking out your home page, practice area pages, and blog. While they certainly go to these pages to learn more about your law firm, roughly half of all […]
The legal profession is one of the most competitive industries, making it challenging to attract new business. One issue many law firms struggle with is the critical question of whether or not to choose a specific niche. There is also confusion about how to take advantage of niches in legal marketing. Here’s what you need […]