As internet speeds get faster and attention spans get shorter, visual content is in higher demand. That means connecting with your target audience through video is no longer an optional marketing strategy.
More than a simple blog post or infographic, a well-done video can demonstrate for clients that you have what it takes to solve their most pressing issues. Short of an in-person meeting, it’s the ideal way for prospects to make a decision about hiring your law firm.
Here’s why your law firm should make video content a priority and how it can create the perfect law firm introduction video.
Why Should You Use a Law Firm Intro Video for Your Legal Practice?
If a picture is worth a thousand words, a video is worth much more when you have only moments to capture a viewer’s attention. But video marketing is certainly worth the effort if the data rings true.
According to a recent study, 87 percent of marketers who used video as part of their strategy said it increased their online traffic. And a stunning 95 percent revealed that videos improved the viewer’s understanding of the services or products being featured.
And, when it comes to a law firm introduction video, that’s an important point. You see, most prospective clients have a lot of trepidation about speaking with lawyers or hiring a law firm. Few have ever had to deal with legal issues before and don’t know what to expect. It’s foreign territory for them. So it’s intimidating.
Most legal clients are everyday people who have run into some bad luck or require a law firm’s counsel on some specialized issue. Their point of reference is probably what they’ve seen on television, making the legal profession appear dramatic, scary, and expensive. If you were in their shoes, you’d probably be nervous, too.
To alleviate that anxiety and set yourself apart from your competitors, why not introduce your law firm to potential clients through a well-done video? That way, they’ll know what to expect before meeting with you, your firm gets a chance to establish its credibility, and you can put a client’s mind at ease.
Creating the Perfect Law Firm Introduction Video
Having a brand video for your law firm is an excellent way to showcase why you’re the best choice for your target audience. This visual introduction will serve as your first impression for viewers, so you’ll want to make it count. Here are some tips for creating the ideal law firm introduction video.
1. Understand Your Audience
Before someone shouts, “Lights, camera, action!” it’s important to take a step back and think about your target audience. When it comes to video marketing, it’s easy to miss the mark if you create a video you love, but it’s not something that will engage your viewers.
Who are the people that are most likely to become your clients? Have they just been in an accident? Are they going through a divorce? Are they involved in a business law dispute? Where do they live, and what’s their typical age group?
Spend some time answering these questions first, and it can help inform your messaging.
2. Outline a Script
You don’t have to write out everyone’s lines word for word. You can if it makes you more comfortable. But having a rough outline of what you’d like to cover in your video is vital. This can help you stay on track and make sure you don’t miss anything.
Your tone matters with this type of video. And that can vary depending on your audience and practice area. For example, a business lawyer might be informative and professional, while a criminal defense lawyer might be more aggressive and casual.
3. Illustrate Various Aspects of Your Firm
Visually, you’ll want to show different aspects of your law firm, such as the outside, the lobby, and inside a conference room or office.
For a law firm introduction video, telling your story is can be one of your focuses. Let people know the history of your firm and why you do what you do.
Something else you’ll want to include in your video is your practice areas. Tell your audiences what types of legal issues you resolve for clients. Get specific and even give several examples so that a viewer can relate to some more common types of cases, like car accidents or child custody matters.
Finally, make sure you touch on your credibility as a law firm. How many years of combined legal experience do your lawyers have? Can you point to some examples of awards or acquittals in past cases?
4. Produce Your Video
With your outline in place, it’s time to create your law firm intro video. If you’re on a tight budget, you can certainly do this with a high-quality smartphone. But most law firms choose to invest a bit more resources into things like lighting, sound, and editing to create a video that will have the most impact on their intended audience.
5. Post and Measure Your Results
With your video produced, you’ll want to get it in front of your target audience. It can be uploaded directly to your website. You also have the option of posting it on YouTube and sharing it on major platforms like LinkedIn, Facebook, and Instagram.
As with any other kind of digital marketing strategy, make sure you are measuring your results. Track how many views the video receives as well as how many leads it generates. You can use this data to figure out the ROI for your video marketing efforts.
Too Darn Loud Marketing Specializes in Video Marketing for Law Firms
Whether you choose to create your own law firm introduction video or would like some assistance with the entire process, the right digital marketing partner can help you get the best possible results. Too Darn Loud Marketing has extensive experience with video marketing for law firms, from introduction videos to explainer videos and more.
We can help you create, post, and market your law firm videos. Contact us today to schedule a free consultation to learn about our video marketing and other comprehensive solutions for law firms. We can be reached at (800) 649-1764 or through our online contact form.